Blog

Straight talk for roofers

Google Ads, Local Services Ads and local SEO, in numbers, not jargon.

• How we work · 7 min read

  From first search to booked inspection: how roofers find and hire us

  Our funnel in the open: where roofing companies find us, the conversion rate we aim for at each step, the searches roofers type when they need help with Google, and what our website test changed.

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• Guide · 6 min read

  How much should a roofer spend on Google Ads?

  Start from the jobs you want, not from a number an agency gives you. A simple backwards calculation with a worked example.

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